Herz journey started in 2015 with the vision of combining traditions, ethnicity, modernism and elegance under one umbrella. The brand works on preserving the Palestinian heritage by infusing the traditional Palestinian embroidery into modern pieces and making them available to the world in a way that connects to other cultures whilst preserving the essence and authenticity of the embroidery

Heba Herzallah is a Palestinian born and raised in the UAE. Her passion towards the Palestinian embroidery and motifs was behind creating the brand in 2015. Heba’s vision is to celebrate the beauty of the Palestinian tatreez patterns in a way that connects to all nationalities.

Herz supports and empowers local Palestinian women through creating job opportunities by getting all the embroidery done by them. However, the process of creating each piece goes through a long process through different people of different nationalities;therefore raising the awareness of the Palestinian embroidery and culture.The colorful embroideries, the luxurious fabrics, and the fine stitching all comes together to create Herz unique pieces.